Uncover a ‘World of Luck’ with a Swipe

July 5, 2016 John Calvo

The consumer market exists to create opportunities for business owners to sell goods on a level playing field. Similarly, it also grants the public the freedom to choose which product or service to patronize, something which entrepreneurs capitalize on for their ventures to prosper. Businesses develop brands (and spend millions doing so) to penetrate the market and build a connection with consumers, with the goal of gaining their market’s loyalty. While customers continue to trust brands, companies now find it necessary to give back to their patrons for their support.

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