It all began as a way to draw in the crowds and generate a buzz, and entertainment-hungry Guamanian audiences were the big beneficiaries. Competing distributors were seeking ways of raising customer awareness, generating sales, and creating brand loyalty. They knew that one of the best ways to pack a house was to bring in world-class acts.
John Calvo, president and general manager of Mid-Pacific Distributors and one of the founders of Tropical Productions, Inc. (TPI), said things really picked up in the 1980s. “It started off basically with the need to promote our brands, and there weren’t really any promoters on Guam per se, so the distributors pretty much had to create their own events. So it’s part competitive.